In 2013, there have been various updates, upgrades and in some cases; downgrades, in logos and identities within organizations, including sports teams. This just goes to show you that trends always find a way to bring that next step in full view.
The visual uniqueness of a logo can make or break a brand in the eyes of a shrewd consumer. Throughout a single company's history, various logos serve as indicators of values, allegiance, and togetherness.
When creating a logo, you are seemingly designing an identity for someone. This design should be an extension of a company, as it is usually the first instance that a potential client will notice about your company. Not only do you want you logo to grab the attention of people; intriguing them, but you also want a logo that has longevity. Something that is not going to show its age because of an idea that seemed good for that current year, or even for the next few years. Certain fonts and even color schemes could completely date a logo for a particular era. Now if that’s your deal; then by all means go for it! Just know what you want out of your identity and what message you want to send to those who see it.
Ever wonder why FedEx has had their iconic and highly recognizable logo since 1973? It is a classic and well-thought out design. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the "E" and the "X", which was achieved by designing a proprietary font, based on Univers and Futura, to emphasize the arrow shape; pretty clever, right? The presence of a product or service is easily connected with the logo and its significance; for example: the Mercedes-Benz logo, you automatically think of luxurious and sleek automobiles…classy; McDonald’s golden arches, tasty Big Macs and super-size me golden fries (who’s getting hungry?!); the Google logo brings the sense of “I don’t know why, but I’m feeling lucky…I want to search for something”.
Beyond the initial scope of it all; a logo is YOU, bottom line. Keep this up top; there is never a mess up, or an incorrect way of viewing art; although a logo or design may come across as “what the hell?” or completely off the wall for some; there will always be one person that sees it for what it truly is…a creation of art.
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