What draws your attention to a haunted attraction? Before word of mouth, before stepping foot across the threshold of impending doom that awaits you; you see a campaign or marketing ploy to reel you in. A thoughtfully designed logo can do that and much more.
Usually, you would want to showcase a bit of what your haunt has to offer when thinking of a brand/logo design. Say you have a haunted attraction with the name, Heart Stopper Fright; you would think to have something representing either a heart that has ceased to beat, a flatline image design, or some character having the holy-ghost scared out of them. In more obscure names such as, Survival; you may have to think a little outside the box; a shadowed vision of a person barely escaping a terrible demise, or clever usage of bloodied or battered survival equipment would bring intrigue and a nice touch.
Let's take a look at some of the logos for haunted attractions around the United States:
THE CUTTING EDGE / THRILLVANIA HAUNTED HOUSE
- Fort Worth, TX
PENNHURST ASYLUM / BATES MOTEL & HAUNTED HAYRIDE
- Philadelphia, PA
NETHERWORLD HAUNTED HOUSE
- Norcross, GA
























